Once you’ve pinpointed exactly who you’re appealing to on Instagram, or whom you would like to start out targeting, you’ll start to refine your posts to raised serve them. If you’re using Instagram to sell more of a particular product to women, or want to create up your female Instagram followers, here is our guide the way to target women together with your social media marketing strategy.

Who Are Women?

They make up 50% of the population, and with the amount of monthly active Instagram users being in surplus of 1 billion, that’s an enormous audience to tap into. It actually seems that 68% of Instagram’s users are women. So, the amount of daily active users is almost 700 million, and that they offer 4.2 billion likes per day.

Women Vs Men?

What makes women different from men? what’s unique to them, and something you’ll use to focus on them more efficiently on Instagram?

Emotions. This sounds stereotypical, but generally, women are more outward with their emotions. It’s not that men don’t have them, it’s that they’re more likely to tuck them away. Women like an expression of emotion, whether it’s love, happiness, gratitude, or maybe sadness or anger.
They want it all, but ‘all’ means various things to women than men. Women want to possess a balance between being successful in themselves but even have a satisfying personal life, whether that has a family or not.
Regret. Women tend to regret the items they need to be done, whereas men tend to regret things they haven’t done. It’s experienced equally between the genders but in several ways.
Friendships. Friends are more important to a woman’s well-being than a man’s and their friendships combat different forms. Women, generally, have closer friendships with deeper connections, they confide more, and friends are used frequently for emotional support.
A woman’s response to conflict is to remain and fight. When something goes wrong for a lady, she wants to cry, rehash every single detail of what happened then come up with an idea to repair it. Women feel conflict more deeply than their male counterparts, and studies have shown they report increased levels of stress, tension, and frustration as compared to men. They also respond by working harder, whereas men are more likely to call in sick or glaze over and ‘check out’ of things.
Multitasking. this is often another factor that looks like a stereotype, but research has shown women are 70% better than men at juggling two or more tasks at an equivalent time.

How To Use Differences

Having said that ladies express emotions differently from men, if you’re trying to focus on them on Instagram, ensure your content has an emotional element. Be clear your brand is confident in expressing emotions, and it understands the importance of such an expression, i.e. to make how of community or as a way to alleviate stress.
Work-life balance may be a big one at the instant. pertaining to anything concerning how women can do anything and everything, or how your product can help with this, are some things women will relate to and be pleased to ascertain. It is often within the sort of photos, videos, captions, or memes.


Since women experience regret within the sort of things they did do, this will be utilized in your marketing strategy to form them confident they’re making the proper choice. Keep giving them reasons to be glad they’re following you or buying into your brand. As soon as they regret it, they’re going to regret they ever heard of you or used your products and it’ll ruin the connection. This wouldn’t be the case with men, so customer loyalty and respect may be a big one for targeting women.
Friends are like family for ladies, an important part of their life. Place a worth on female comradery and standing together in your posts. you’ll also emphasize different parts of female friendship in several posts rather than generalizing in all.


Response to conflict. Note that ladies will stay around to unravel a drag , they won’t ditch it and begin anew. they’re in things for the end of the day . Any posts revolving round the importance to rectifying bad situations or unbolting feelings and talking about your bad day, will resonate with women quite men, and that they will think your brand understands them better than others. you’ll even market your Instagram business account as an answer to a recurring problem in their life.
Since women are known to be professionals at multitasking, incorporating this into your Instagram strategy can make your posts appeal to them over men. Any mention of multi-tasking, or a product that you simply can use while doing something else. Also, use it in touch in mind that they’re going to almost definitely be doing something else while scrolling Instagram! So your posts will need to be extra appealing so as for them to require note and demand their attention.
Examples and concepts
Putting this information into practice are often hard with some ideas and examples to inspire you and assist you to urge started. Here are some ideas of Instagram posts that appeal to women.

We’ve mentioned how friends are vital to women, and any posts that relate back to the present shared bond between friends are some things most girls will relate to and appreciate. Whatever your Instagram niche is, create a gorgeous post concerning friendship and because the caption you’ll use a quote like this one from CS Lewis, “Friendship is born at that moment when one person says to another: What! You too? i assumed i used to be the sole one.” Or this one from Woolf , “Some people attend priests others to poetry; I to my friends.”

Make a joke about how true a number of the stereotypes about women are but during a positive way. Yes, women want it all – a career, a wedding , and a family. Yes, they’re emotional. And guess what? they will have all of this because they’re so great at multi-tasking! an excellent example is that this post from Pink. She’s obviously had a successful career, she features a family and this post demonstrates that albeit career wise she’s hugely successful, she still runs a household and multitasks with the simplest of them. Comments include, “Love this so much! numerous Mums can relate. Thanks for sharing!”

This information should help when trying to focus on your Instagram feed towards the ladies audience. confine mind what they need to ascertain , what’s important to them and the way they react to situations and you ought to see a pleasant increase in your number of followers on Instagram.

Be sure to stay tracking your progress with Instagram Insights to see you’re attracting the audience you would like together with your content. The analytics provided to an Instagram business account by this tool can make the difference between a successful social media marketing strategy and a failing one.

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